The swiss army knife of location-based marketing!

Retaining customers, visitors and attracting new ones is a clear business imperative. Whether outdoors or indoors, you need to be able to deliver targeted and effective messages to your existing and new customers and partners. This is professional digital content that should be made available when and where it is most useful to your users.

Continuous improvement and development is a must, as is the ability to differentiate yourself in the marketplace. If you do not do it, do not think that your competitors will not.

The aim is to retain customers, to please the visitor. The tool is IT.

Indoor (or even outdoor, between buildings) positioning greatly simplifies the - sometimes truly frustrating - task of navigating within a building, as users don't have to enter their current position when navigating from point A to point B, or even know where they are at all. They simply click where they want to go and the system guides them step-by-step. Likewise, they don't have to worry about counting doors, turns and the like, or finding and using lifts. They can see their real-time position on the map (blue dot) as they pass through the building.

Retaining customers, visitors and attracting new ones is a clear business imperative. Whether outdoors or indoors, you need to be able to deliver targeted and effective messages to your existing and new customers and partners. This is professional digital content that should be made available when and where it is most useful to your users.

Continuous improvement and development is a must, as is the ability to differentiate yourself in the marketplace. If you do not do it, do not think that your competitors will not.

The aim is to retain customers, to please the visitor. The tool is IT.

Indoor (or even outdoor, between buildings) positioning greatly simplifies the - sometimes truly frustrating - task of navigating within a building, as users don't have to enter their current position when navigating from point A to point B, or even know where they are at all. They simply click where they want to go and the system guides them step-by-step. Likewise, they don't have to worry about counting doors, turns and the like, or finding and using lifts. They can see their real-time position on the map (blue dot) as they pass through the building.

In today's modern and information-hungry society, the challenge is to gain customer loyalty, retain customers and improve the positive experience and service of potential customers in a dealership.

Most dealerships have experienced days so overwhelmed that managing all the customers present is an almost impossible challenge for sales colleagues. In the absence of Beacon technology, it's possible that a potential customer could get bored waiting for a salesperson to answer questions or book a test drive. These missed opportunities and customers can prove to be very expensive for your business.

The modern car-buying customer is very different from their predecessors. It's not surprising if they can just whip out their internet-connected mobile device to compare the price of one car model with another, or even check the price of the same model online at another dealership, to see what special offers are on offer. Today's customers are looking for information, reviews and the best financial deal online, all combined with a state-of-the-art shopping experience, rather than waiting for a busy salesperson to finally find them and deal with them.

With these changing trends, Beacon technology can undoubtedly be one of the best sales support solutions. It provides a modern, stylish and information-rich experience for customers and helps salespeople convince them to buy. Considering that iBeacon technology is affordable, it's the best way to get detailed information to every potential customer and give them the care and experience they need.

As soon as the customer arrives at the dealership and comes within range of the Beacon hardware device, the app running on their mobile phone receives the digital signal broadcast by the Beacon beacon. In parallel with the beacon, the application running on the mobile phone downloads pre-packaged information from the Internet. This can be special offers (either with a quantity and/or a time limit), advertisements or website links. This information is then considered by the customer and a kind of interaction between the mobile application and the customer begins. If the information is commercially attractive, the customer becomes a customer, everyone wins. The mobile application can also address the customer with individual, personalised discounts and advertising.

Location-based services and the analytics generated by processing data from them have been a really hot topic over the last few years, with a significant number of industry announcements; indoor wayfinding and blue dot navigation, customer engagement and analytics, location-based content publishing, to name just the most popular opportunities.

The massive number of launches has created the opportunity to generate more case studies on the customer side. It has also made available a significant number of references abroad, but this type of customer and visitor delight has not yet spread in our country.

Device-based location systems require museum users to download some kind of mobile app, but require very little infrastructure, as almost all the computing and reporting is done on the client device itself (these are the mobile phones that Customers and Visitors bring with them into the building.) When delivering information from location-based solutions to the mobile clients themselves, speed, real-time processing and user experience are the most important and determining factors.

Apps can also be configured to scan in the background, constantly monitoring the museum environment for where to trigger approach-based events based on the user's location. These events could be digital discount coupons, alerts, information panels, or even advertisements, event bookings. Videos, sound, music, external information can be provided to museum visitors on a location basis.

In the hospital environment, the Patient, the Visitor and the Physician, the Nurse, or the Medical Student and the Supplier Partner are the end-users. There is a tangible change in attitude, the end user is no longer a passive recipient.Passivity has been replaced by undeniable activity, and the need for two-way communication has emerged. These needs need to be supported while improving user experience and satisfaction, as well as efficiency and institutional competitiveness. Not only patient care per se, but also care experience.

The development and implementation of the Smart Hospital Framework mobile application will specifically contribute to this.

In the context of the care experience, the Smart Hospital Framework is wedged between the Smart Buildings BMS and its IT base layer as a tool to support Digital Efficiency. The Smart Hospital Framework is a cloud-based platform for creating and publishing digital content to mobile phones. The Smart Hospital Background System is a free app for Android and iOS based mobile systems, which is internationally and domestically marketable and can be customised per hospital. The Hospital can publish digital discounts, information panels, advertisements and event bookings directly to end-users' mobile phones, regardless of their location, either based on their location in a GPS geolocation radius or through (i)Beacon based technology.

We also provide the ability to track high-value or continuously changing location assets through an online interface for a designated group of hospital staff. We provide voice navigation for the visually impaired by invoking iOS VoiceOver and Android TalkBack features.

SmartCity is a modernisation programme to make the lives of cities and their residents more efficient, comfortable and sustainable. A few solutions to give you a taste of what you can do with the Digital Content Framework as a Smart City solution.

City events

A mobile application and the cloud-based backend system that serves it, in which city official, cultural, sports, civic and business events are displayed.

Preferences can be set according to interests, so that only content of interest to the citizen is displayed.The system will help to inform the public more effectively about local events, which could ultimately attract more people to the venues.

The system could also encourage programme managers to organise more events, making the city more attractive to tourists and potential visitors.

The app's interface can also display advertisements and information, advertising, so it can be used as a direct source of revenue. You can even book appointments for events. More programmes, more successful organisation, more popular events.

City own app

Interactive city app to target information of public interest and involve residents in the life of the municipality. News, events, residents' announcements, CCTV images, local services for local residents, surveys - all in one place.

The app, which can be downloaded free of charge on any mobile device, makes it easier to reach residents, deliver the information they need and get them active. The app can manage groups of users, who can be targeted with specific content. The interactive local interface, accessible from a smartphone, will give the city and the municipality a more modern and youthful image.

By integrating different paid services (e.g. ticketing) and advertising, the app can become self-sustaining in terms of funding.A high level of personal contact between the city and its citizens.

Local products and services app

The app connects visitors to the city or region with local producers, while at the same time introducing local products and services to prospective customers. Products and services registered by locals will be made available to tourists.

With the app, all local products and services are available to tourists in a single interface, on their own device, in any language, supported by map guidance.

The app will greatly assist locals in marketing their products and services, thus enabling closer cooperation in tourism development. With the help of technology, goods and services offered locally are more likely to reach tourists, who will spend more money in the city. An expanding local market, new customers, a richer city.

Digital information panels

Reinforce traditional painted tourist information boards with digital, location-based content. Displaying multiple types of information, either in real time, beacon hardware or GPS based.

Active tourist information boards give the town a guest-friendly image, making it more attractive to potential visitors.

Thanks to up-to-date information, guests arriving in the town are informed about more activities and opportunities, so less money is wasted.

Digital content can also be sold as advertising space on demand, so that the city can benefit from it as a concrete source of revenue. Increasing the attractiveness of the city for tourists through technology.

Local helpline for tourists

Tourists arriving in the city can ask for help from local residents through a mobile application. Directions, requests for assistance, personal guided tours, with or without a car, on specified topics. Free or for a fee.

The Community Tourist Assistance service brings visitors and locals together, giving the city a more welcoming image.

The service provides a new income opportunity for locals with language skills who are not necessarily involved in catering. The scheme is not particularly expensive to set up and run, while it has the potential to greatly enhance the city's attractiveness as a tourist destination. Satisfied tourists, satisfied residents, a proud city.

Air pollution monitor

A content panel with automatic alert function, taken from the system that continuously monitors air pollution data in the city and displayed consistently in the mobile phone application.

By implementing this system, the health risk from pollen allergies or other chronic diseases can be minimised, as patients are informed of all relevant information in a timely manner.

By continuously monitoring air pollution and providing comprehensive and rapid information, a modern, caring city is created. A system of constant monitoring and timely warnings will increase the sense of security of the population in the city.

Navigation

Indoor and outdoor navigation between buildings. Appointment booking. Location-based information. Internet, location-independent information on opening hours and services. Just to mention the most common challenges in the performance of the public tasks of Public Institutions.

HPE Aruba Meridian is a cloud-based software-as-a-service solution that has been added to Aruba's portfolio of location services. It includes a navigation interface that can run on a mobile phone and even asset tracking capabilities.

Aruba's Meridian-based mobile application location solution enables organizations of all types to digitally connect their employees, customers, and prospects through location-based mobile-friendly applications and services that promote and improve user engagement and satisfaction.

Users can start using the service with wayfinding, proximity notifications or digital asset tracking, with additional functionality provided through simple subscription-based licensing. Meridian's cloud-based architecture enables organisations and locations such as Public Institutions to easily manage their location services from anywhere.

By incorporating proximity-based notifications and analytics, Meridian is the industry's leading full-featured location services platform.

Static wayfinding allows users to set their origin and destination. Detailed instructions on how to reach the destination are provided.

The Aruba Map and Route Management module also includes the services needed to convert the floor plan of any building interior into a color map, which optimizes the map view for mobile app-based use. SDKs for iOS and Android operating systems are also included in this package. The web SDK enables the display of digital maps in any browser.

The integration of the Aruba (navigation) beacon hardware devices into the system (in both battery and non-battery versions) allows the user's actual location to be displayed as a blue dot on the map, ensuring that they can see their own location on the map.

Meridian is capable of real-time (turn-by-turn) navigation inside and outside buildings and plotting accurate direction vectors, and even displays the directional beam, i.e. where to start and in which direction the target is relative to the current position.

Our customizable framework enables city management to create and publish customized digital content directly to city citizens' mobile phones via a cloud-based monitoring console, whether through the web, GPS geolocation or beacon-based technology. Information is delivered to city citizens when and where they can use it most effectively, with the most benefit.

This unique framework provides a wide range of options for accessing urban digital content, while professional services are organised around them. The digital transformation of citizens and visitors to the municipality is supported by this community-building solution, which provides a 360-degree feedback programme. The experience of people living in or visiting the municipality should be transformed into a digitally-enabled experience. This should not only be practiced as part of the strategy to retain residents, but also be created for visitors and tourists who want to move there or are interested in the settlement itself or its surroundings.

The digitisation of physical city maps and access to location-based content through mobile applications will open up a new dimension for city administrations and citizens.

The HPE Aruba hardware-based beacon device is the key to the mobile app's ability to identify its own location within a building. An app that is (also) equipped with location capabilities will not know its exact location, will not know its position on a map, and will require the user to provide a specific starting point when requesting a waypoint to a specific destination. This is often referred to as static wayfinding, as opposed to dynamic wayfinding in location-based applications. By placing the HPE Aruba beacons in the stadium, the mobile application can use these beacons (more specifically, the bluetooth signals they emit) to determine the location of the user (their mobile phone) on the map and assist in wayfinding to a specific destination. The indoor location app can share the user's current location with other trusted users.

Our solution even integrates with the HPE Aruba Meridian service, meaning indoor and outdoor navigation and location-based digital content sharing can be implemented with the introduction of the Beconz Digital Framework. Location-based digital content delivery is also functional on its own.

Finding an indoor navigation solution for Visitors and Shoppers can become quite time consuming and cumbersome without a professional, technology-savvy consultancy and appropriate industry case studies in the selection process. You need to be at least as aware of your own expected needs (i.e. what service you want to provide to your customers) as the consultancy (us) needs to be prepared to consult on those needs. A couple of years ago, when BLE beacon hardware and Apple's iBeacon protocol appeared on the market, many people wanted to join immediately and only later started to study (even understand) how to (leverage) these solutions effectively. They sewed the coat to the button. The problem is that there are several types of location services available, with different degrees of difficulty to deploy, their initial investment costs, the complexity of their infrastructure and their expected accuracy and maintenance costs - all factors that influence the decision which solution is optimal for you (and your Customers, Visitors). Device-based location systems require users to download some kind of mobile app, but require very little infrastructure, as almost all the computing and reporting is done on the client device itself (these are the mobile phones that Shoppers and Visitors bring into the building with them.) When delivering information from location-based solutions to the mobile clients themselves, speed, real-time processing and user experience are the most important and determining factors.

Our solution even integrates with HPE Aruba Meridian (we have a solution not only for permanent but also for temporary exhibitions!), meaning that indoor and outdoor navigation and location-based digital content delivery can be achieved by implementing the Beconz Digital Framework. Location-based digital content delivery is also functional on its own.

With the advent of mobile technology, every industry is looking to exploit its potential. Tourism is one of the biggest beneficiaries of this technology due to its "away from home" nature. Even though it is typically the commercial sector that has already seen and harnessed the benefits of iBeacon, taking the travel experience to ever higher levels is a top priority for service providers in the tourism industry. That is why they are striving to use the latest technologies in their everyday operations, pushing the boundaries of the travel business. The convergence of technologies such as iBeacon is taking beacon devices and location-based mobile applications that can interpret their signals to a new level of service for travellers. More than 70% of the world's population now use mobile phones, and these devices are proving to be a great companion when travelling. Given the proliferation of mobile phones, wearables and beacons, travellers can now enjoy a range of new experiences while travelling, from easier airport navigation to exploring a new city and accessing the rich digital content on mobile phones to personalised hotel experiences. The iBeacon technology is of great value to the tourism and hospitality industry. Beacon devices, which can extend traveller information around physical locations, activities, time and personal whereabouts, offer a huge potential to deliver personalised and on-site experiences for visitors.

The iBeacon technology can significantly contribute to travel satisfaction or even enhance the traveller's experience at different on-site touch points. This is a revolutionary change in the industry. It opens up great business opportunities for travel and hospitality stakeholders. To be able to provide context-dependent, targeted information, it delivers data from physical locations and real-time activities.In addition to airports and hotels and commercial uses, which are the most common application areas for Beacon devices, it should not be forgotten that this technology can transform entire cities into attractive tourist destinations.

For example, it can draw tourists' attention to local history (sculptures, pictures, sites), provide them with transport timetables, weather updates and information on public services, in several languages and at times of the day linked to events and places.

For certain locations, the technology allows the app to provide additional information to tourists visiting a particular artefact or venue, but also to draw attention to special offers in shops, or to advertise a particular product or service.

Our solution also supports GPS coordinate-based digital content delivery.

We support the digital transformation of people with the right tools and processes, with a company-wide digital transformation concept, including the introduction of new digital content that can be used to digitally implement personal Performance Development and 360-degree assessment programmes.

Transform the employee experience to a holistic experience of digitalization and adapt all processes to its feasibility. This should not only be practiced as part of the talent attraction (recruitment) strategy, but should be reflected throughout the lifecycle of existing employees.

A customised version of our solution supports your digital employer brand building, your own corporate mobile app.

Manufacturers can publish digital content directly to the sales channel (manufacturer, distributor, reseller, end-user) and thus operate a professional marketing machine that allows content consumption to be measured back to the individual level. As the system allows for the creation of groups, different communications can be given to the entire sales channel.

With content back-measurement, the length, quality, language, video and imagery of published content can be kept under constant control, allowing the most thorough approach to consumer demand,

This tool also allows a single mobile application to serve the intended delivery of information - location-based or location-independent - to production workers. And on the end-user side, it can be designed to publish content based on a customized and even individual or group basis, built on its own fan database.

In addition to the above, we can also provide turn-by-turn navigation for sites between and within factory buildings over several hectares, while publishing advanced digital content for the site points that we include on digital maps.